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Privacy & Cookie Policy
1. Who we are

Last updated: 10 August 2026

This website is operated by The Self-Defence Coach Ltd. (“we”, “us”, “our”). Company number: 06521866. Registered address: 65 Penfold Street, London, NW8 8PQ

This policy explains how we collect, use and protect your personal information when you use our website, classes and services.

2. What information we collect

Information you give us directly
We may collect information when you:

  • Fill in a contact form

  • Join an email list or download a resource

  • Book a call, class or programme

  • Comment on a blog post or send us a message

This can include:

  • Name

  • Email address

  • Phone number

  • Any message or details you choose to share

Information collected automatically: When you visit this site, we may automatically collect:

  • IP address and approximate location

  • Device and browser type

  • Pages visited and time spent on each page

  • • • How you arrived at the site, for example from a search engine or social media

3. How we use your information

We use your information to:

  • Provide and manage our services

  • Respond to enquiries and messages

  • Send updates, resources or marketing (if you’ve opted in)

  • Improve our website, content and services

  • Keep our site and business secure and prevent misuse

We use your information to:

  • Provide and manage our services

  • Respond to enquiries and messages

  • Send updates, resources or marketing (if you’ve opted in)

  • Improve our website, content and services

  • Keep our site and business secure and prevent misuse

4. Legal basis (UK & EU visitors)

Where UK GDPR or EU GDPR applies, we rely on:

  • Consent – for example, when you choose to join an email list or accept non-essential cookies

  • Legitimate interests – for running, protecting and growing our business, provided this does not override your rights and freedoms

You can withdraw your consent at any time by contacting us or using the unsubscribe link in our emails.

5. Cookies. What are cookies.

Cookies are small text files stored on your device when you visit a website. They help the site work properly and let us understand how it is used.

Types of cookies we may use

  • Essential cookies – needed for the site to function, for example security and basic features.

  • Analytics cookies – help us understand how visitors use the site so we can improve it.

  • Marketing cookies – may be used to show relevant ads or measure the performance of our marketing, for example social media pixels.

Managing cookies You can usually control and delete cookies through your browser settings. If you disable some cookies, parts of the site may not work properly. If a cookie banner appears on this site, you can manage your preferences there.

We do not sell your personal information. We may share it with trusted third-party service providers who help us run our business, such as:

  • Website hosting and analytics providers

  • Email marketing platforms

  • Payment and invoicing providers

These providers only receive the information they need to perform their services and are expected to keep it secure.

We may also share information where required by law or to protect our legal rights.

6. Sharing your information

Our website and services are not intended for children under 18, and we do not knowingly collect personal information from them without parental consent. If you believe a child has shared personal details with us, please contact us as soon as possible. We will take reasonable steps to delete such records if we become aware of them.

7. Children's Privacy
8. How long we keep your information

We keep your personal information only for as long as necessary to:

  • Provide our services

  • Meet legal, accounting or reporting requirements

  • Resolve disputes and enforce our agreements

After this, it may be deleted or anonymised.

We take reasonable steps to protect your personal information from loss, misuse and unauthorised access. However, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. How we protect your information
10. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Ask us to delete your information in certain circumstances

  • Object to or restrict certain types of processing

  • Withdraw consent where we rely on consent

To exercise these rights, please contact us using the details below.

Third-party links Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. We recommend that you read their privacy policies.

11. Third‑party links

If you have any questions about this policy or how we handle your data, please contact: The Self-Defence Coach Ltd. Email: info@theselfdefencecoach.co.uk

12. Contact us
13. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

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