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Privacy & Cookie Policy

1. Who we are

Last updated: 10 August 2026

This website is operated by The Self‑Defence Coach Ltd. (“we”, “us”, “our”).
This policy explains how we collect, use and protect your personal information when you use our website and services.

2. What information we collect

Information you give us directly
We may collect information when you:

  • Fill in a contact form

  • Join an email list or download a resource

  • Book a call, class or programme

  • Comment on a blog post or send us a message

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This can include:

  • Name

  • Email address

  • Phone number

  • Any message or details you choose to share

3. How we use your information

3. How we use your information

We use your information to:

  • Provide and manage our services

  • Respond to enquiries and messages

  • Send updates, resources or marketing (if you’ve opted in)

  • Improve our website, content and services

  • Keep our site and business secure and prevent misuse

We use your information to:

  • Provide and manage our services

  • Respond to enquiries and messages

  • Send updates, resources or marketing (if you’ve opted in)

  • Improve our website, content and services

  • Keep our site and business secure and prevent misuse

4. Legal basis (UK & EU visitors)

4. Legal basis (UK & EU visitors)

Where data protection laws apply, we rely on:

  • Consent – for example, when you choose to join an email list or accept non‑essential cookies

  • Legitimate interests – for running, protecting and growing our business, as long as this does not override your rights

You can withdraw your consent at any time by contacting us or using unsubscribe links in emails.

Where data protection laws apply, we rely on:

  • Consent – for example, when you choose to join an email list or accept non‑essential cookies

  • Legitimate interests – for running, protecting and growing our business, as long as this does not override your rights

You can withdraw your consent at any time by contacting us or using unsubscribe links in emails.

5. Cookies

Cookies are small files that improve your site experience and provide usage data.
Key Cookies Used:
• Essential: Required for site operations and security.
• Analytics: Help us refine our content via visitor insights.
• Marketing: Track campaign success and show relevant ads.
Control Options:
You can adjust or delete cookies in your browser settings, though some site features may be affected. Use our cookie banner to set your preferences directly.

6. Sharing your information

We do not sell your personal information.
We may share it with trusted third‑party service providers who help us run our business, such as:

  • Website hosting and analytics providers

  • Email marketing platforms

  • Payment and invoicing providers

These providers only receive the information they need to perform their services and are expected to keep it secure.

We may also share information if required by law or to protect our legal rights.

7. Children's Privacy

We do not intentionally gather data from individuals under 18 without verified parental permission. If you believe your child has shared personal details with us, please get in touch immediately. We will promptly delete such records from our systems if discovered. External partners only access necessary data for essential operations under strict security protocols. Additionally, we may disclose information as required by legal obligations.

8. How long we keep your information

We keep your personal information only for as long as necessary to:

  • Provide our services

  • Meet legal, accounting or reporting requirements

  • Resolve disputes and enforce our agreements

After this, information may be deleted or anonymised.

9. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse and unauthorised access. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

10. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Ask us to delete your information in certain circumstances

  • Object to or restrict certain types of processing

  • Withdraw consent where we rely on consent

To exercise these rights, please contact us using the details below.

11. Third‑party links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. We recommend you read their privacy policies.

12. Contact us

If you have any questions about this policy or how we handle your data, please contact:

The Self‑Defence Coach Ltd. Email: info@theselfdefencecoach.co.uk

13. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

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